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Yup. I don't really particularly love her music. I actually don't think her music is that original.

But I do think she has a lot I can learn from. I love how she generates buzz and keeps it going forever. How she's so prolific that in between tours and re-releases she then blows the heads off her fans another time. She generates so much buzz that no one can even escape her orbit. It's utterly fascinating. I think for my clients and myself, learning how to tour like Taylor Swift will be really interesting... take the best content, promote the heck out of it, and keep it going and going and going...

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